The hospital
This site is published by Chongqing West District Hospital, a tertiary general hospital at 301 Huafu Avenue North Section, Jiulongpo District, Chongqing. Every reference to the hospital on this site means that institution.
Advertising and claims
This site names no brand of product, quotes no prices, and does not promise a natural result or any other appearance. It does not offer an assessment, and it carries no booking pressure of any kind. Every claim is attributed to the kind of evidence behind it, and where a claim cannot be tested at all, the site says so rather than implying that it has been tested and passed.
Honesty requirements for this subject
Because the category is named after an adjective, this site states that no validated measure of a natural appearance exists, that no regulator approves an appearance, and that reversibility is real for a substance and partial for an outcome. It sets out process commitments in place of the outcome promise that cannot honestly be made.
Reviewer and review cycle
Ke He, MD, Deputy Director and Head of Skin & Laser Aesthetics, is the medical reviewer for this site. Content is reviewed at publication and on a short cycle, because the vocabulary around appearance changes faster than the evidence does, and the date of the most recent review is shown on every page.