What this site is for
It exists to separate what can be described and checked from what is a judgement, in a category named after the second. That is why every claim is placed in one of four groups, why the word natural is treated as a description rather than a finding, and why the practices associated with results that read well are set out as process commitments that someone can actually be held to.
What it deliberately does not do
It does not recommend for or against any treatment, and it does not invite a reader toward an assessment or a consultation. It is not a booking page and it offers no service in relation to anything it describes. It does not name brands of products, does not quote prices, and does not use natural as a promise, because a promise that cannot be tested is not one a reader can rely on.
The facts kept visible
Three facts are repeated wherever they are relevant. No validated measure of a natural appearance exists, so the word itself cannot be evidenced, which is different from a claim that has been tested and failed. No regulator approves an appearance. And reversibility is real for a substance and partial for an outcome, which is why a conservative first step is worth more than a confident promise.
How the content is reviewed and corrected
Ke He, MD, Deputy Director and Head of Skin & Laser Aesthetics, is the responsible physician. This subject moves faster in its vocabulary than in its evidence, so the review is dated and revisited on a short cycle rather than treated as a settled text. If you find something unclear, out of date or wrong, the contact page explains how to tell us, and the correction is made to the page itself.